Public transport is all about communication. But how well do you communicate with your existing and potential customers, and how are you perceived by stakeholders and your community in general?
Work carried out by Big Black Cat with leading East Anglian bus operators Norfolk Green and Konectbus revealed a previously unsatisfied desire for eyecatching, cost-effective promotional tools for bus operators, in particular forward-thinking independent businesses. These companies are not alone in wanting to grow their market and raise their profile - nor are they unique in the importance they place on obtaining the maximum return on every pound spent on such activity.
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